SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This involves optimizing your website's content, improving its technical aspects, and building high-quality backlinks from other websites. By implementing SEO strategies, you can improve your website's visibility on search engines like Google, drive more targeted traffic to your site, and ultimately increase conversions and revenue. SEO is essential for any online business looking to improve its online presence and attract more customers.